Privacy policy

Maitha’s Way Of Life and Erdmuthe Coninx (we) are committed to protecting and respecting your privacy.


  1. This policy (together with our end-user licence agreement as set out at (EULA) and any additional terms of use incorporated by reference into the EULA, together our Terms of Use) applies to your use of:

  • Maitha’s Way Of Life, version 1.0 mobile application software (App) [Link to iTunes Store and Google Play store available on our site OR hosted on ITunes and Google Play] (App Site), once you have downloaded or streamed a copy of the App onto your mobile telephone, handheld or other device capable of using the App (Device).

  • Any of the services accessible through the App (Services) that are available on the App Site or other sites of ours including (Services Sites), unless the EULA states that a separate privacy policy applies to a particular Service, in which case that privacy policy only applies.

    1. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us ("Collect"). Please read the following carefully to understand our views and practices regarding your personal data and how We will treat it.

    2. In adopting this Privacy Policy, we wish to balance our legitimate business interests and your reasonable expectation of privacy. Accordingly, we will take reasonable steps to prevent unauthorised access to, or disclosure of your Personal Data. However, we do not guarantee that your Personal Data shall be 100% secure.

    3. By continuing to use the Sites, you agree to the terms and conditions set out in this Privacy Policy. You agree that we may Collect Personal Data for the purposes of providing you with access to our Sites and for any of the purposes listed in clause 3 below.

    4. The App, the App site and the Services Sits shall together be referred to as the “Sites”.

  1. What types of Personal Data do we Collect?

    1. The types of Personal Data that we may Collect includes information necessary for our legitimate business interests. This may include personal information which contains identifiable information such as (amongst other things) your first and last name, screen name, email address, postal address, physical address, telephone number, date of birth, details about your telephone device (e.g. mobile phone) and your telephone service provider and information related to providing products and services ("Personal Data").

    2. We may also Collect other information, including your interests, preferences, purchasing behaviour, Financial budget/ status, mood status, schedules, progress pictures, self-knowledgement answers, little projects lists, shopping lists, meal plans, grocery lists, to do lists, travel lists, rewards lists, new look pictures, lists of fears and action plans, recipes, new life drawings, pictures in general, To do lists, transactional information, geographical location and demographics (e.g., age, gender, and income information). We may, on occasion, combine Personal Data we receive online with other records (such as those from telephone and direct purchases) to develop a customer profile relating to you.

    3. We will attempt to limit the types of Personal Data we Collect to only that to which you consent (for example, in the context of online registration, competitions, message boards, surveys, polls, games, SMS, MMS and other mobile services).

    4. When use or visit our Sites, our server may automatically record the name of your ISP (Internet Service Provider), the Sites from which you visit us, the pages on our sites you visit and in what sequence, and the date and length of your visit. This information is aggregate and anonymous data and does not identify you specifically. However, you acknowledge that this data may be able to be used to identify you if it is aggregated with other Personal Data that you supply to us.

    5. Maitha’s Way Of Life and Erdmuthe Coninx will not collect, use or disclose sensitive information (such as information about racial or ethnic origins or political or religious beliefs) except with your specific consent or in the circumstances permitted by law.

    6. Maitha’s Way Of Life and Erdmuthe Coninx may collect your credit card information when you provide it to make a purchase on the Sites, where allowed. In such cases, Maitha’s Way Of Life and Erdmuthe Coninx may need to provide this information to a third party in order to process payment. Maitha’s Way Of Life and Erdmuthe Coninx will not use your credit card information for any other purpose. Any third parties that are granted access to your credit card information will only be granted such access to the extent needed to perform their functions, and may not use it for other purposes. Maitha’s Way Of Life and Erdmuthe Coninx will use its best endeavours to ensure that all credit card information is stored securely.

  2. How do WE use your Personal Data?

    1. We may use your Personal Data to:

      1. provide services or products you request (e.g. send you by email or other electronic means our newsletters or other products or services in which you express an interest);

      2. allow you to participate in recreational activities on the Sites (e.g. participate in our message boards), to organise or carry out promotional activities, games or promotional events;

      3. inform you of changes made to our Sites;

      4. inform you of products, services, promotions, offers and competitions which you may find interesting, subject to clause 6 below;

      5. respond to any queries you may have;

      6. develop a more direct relationship with you for the purposes described in this section;

      7. develop an online customer profile;

      8. understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services; and

      9. for security, administrative and legal purposes.

  3. Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use this information to deliver such mobile services and content to you, to carry out market research, to track sales data and to plan other promotional activities which may be of interest to you.

  4. What is MAITHA’S WAY OF LIFE and erdmuthe coninx Cookies Policy?

    1. We, our third party service providers and our partners may send "cookies" to your Device or use similar technologies to enhance your online experience on our Sites and across the Internet. "Cookies" are files that can identify you as a unique customer and store your personal preferences as product preferences to tells us which site pages you have visited and in what order. We use cookies and other technical information to personalise your visit to the Sites, to analyse traffic on the Sites and to track user trends, patterns and selections for authorised download and for technical reasons connected with your use of our site. Cookies can either be permanent (i.e. they remain on your computer until you delete them) or temporary (i.e. they last only until you close your browser).

    2. We may also use "web beacons" that monitor your use of our Sites. Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacons appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our email. On their own, cookies or web beacons do not contain or reveal any Personal Data. However, if you choose to provide us with Personal Data, it can be linked to the anonymous data stored in the cookies and/or web beacons. Most browsers are initially set to accept cookies. However, if you prefer, you may adjust your browser to reject cookies from us or from any other Sites. Additionally, by setting your web browser to display HTML emails as text only, you may be able to prevent the use of some web beacons. However, please note that certain areas of our Sites can only be accessed in conjunction with cookies or similar devices.

    3. From time to time we may implement additional features including remarketing with Google Analytics to place ads on other sites you may visit after visiting our site, Google Display Network Impression Reporting to report how people’s interactions with our ads relate to their visits to our site, DoubleClick Platform integrations to help optimize our online advertising efforts, or Google Analytics Demographics and Interest Reporting to analyze information about our site visitors’ interests. These tools help us to better understand your interests and how to provide you with more relevant online advertising. We and third party vendors, including Google, may use first and third party cookies together to optimize and serve ads tailored to you based, for example, on what parts of our site you viewed.

To opt out of Google Analytics cookies please visit To opt out of DoubleClick cookies please visit For more information about your cookies options visit

  1. What about Personal Data that is publicly available?

    1. If at any time our Sites offers any chat rooms, message boards, blogs, newsgroups or forums, etc., we collect the information that you disclose. Such information will be used in accordance with this Privacy Policy. Please note that we are not responsible for other parties' use of the Personal Data which you make available to such third parties through any chat room, message board, blog, newsgroup or forums, etc. on our Sites.

  2. Will my Personal Data be used for marketing purposes?

    1. If we obtain your prior consent, we may use your Personal Data for the purposes of:

    2. direct marketing of our own products and services and on behalf of other companies within our group; and

    3. direct marketing of products and services on behalf of selected third parties, if you have agreed to your details being passed onto third parties.

    4. You are entitled to request that we desist from using your Personal Data for the purposes of direct marketing.

  3. What security measures are in place to protect my Personal Data?

    1. Although absolute security cannot be guaranteed on the Internet, we have in place up-to-date, reasonable technical and organisational security measures to protect your Personal Data against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we Collect online.

    2. While we cannot ensure or warrant the security of any Personal Data you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.

  4. How will maitha’s way of life and erdmuthe coninx store my Personal Data?

    1. We store your Personal Data. We may also or alternatively store your Personal Data on and transfer your Personal Data to a central database. We shall not be responsible if the location of the central database is located in a country that does not have substantially similar laws to that of the EU or your country of residence, which provide for the protection of personal data, nor shall we be under any obligation to take steps to ensure that your Personal Data is adequately protected in that jurisdiction.

    2. Your information will not be stored for longer than is necessary for the purposes described in this Privacy Policy.

  5. Will my Personal Data be shared with anyone else?

    1. Maitha’s Way Of Life and Erdmuthe Coninx’s entities: We may share your Personal Data with other entities within Maitha’s Way Of Life and Erdmuthe Coninx’s group (including those based overseas) that have agreed to be bound by this Privacy Policy. It is possible that we, or one of our divisions or affiliates, could merge with, be sold to or be acquired by a third party. To the extent legally permissible and in accordance with the conditions of this Privacy Policy, we may share your Personal Data with any successor entity.

    2. Third parties: We may disclose Personal Data about you to other third parties to comply with applicable laws and regulations. We also reserve the right to disclose such Personal Data to third parties where a complaint arises concerning your use of our Sites and where we believe, in our sole discretion, that your use of our Sites is inconsistent with the Privacy Policy. We also share information about users of the Sites in an anonymous or aggregate form with third parties including advertisers and business partners, to understand customer trends and patterns and manage and improve our business relationships. We provide your Personal Data to third party processors to administer and process for the purposes notified to you in this Privacy Policy, and we may also share such details with third parties (such as auditors or legal advisors) to obtain professional advice. Any such processing will be governed by an agreement in the form required by law, preserving any and all of your statutory data protection rights.

    3. Overseas recipients: Maitha’s Way Of Life and Erdmuthe Coninx may share Personal Data with entities that are based overseas (“Overseas Recipients”). Maitha’s Way Of Life and Erdmuthe Coninx cannot guarantee that any such Overseas Recipients will comply fully with the Maitha’s Way Of Life and Erdmuthe Coninx’s privacy principles in relation to your Personal Data. Notwithstanding the aforegoing, Maitha’s Way Of Life and Erdmuthe Coninx undertakes to take all reasonable steps to ensure that any such Overseas Recipients are bound by terms and conditions substantially similar to those contained in this Privacy Policy. By continuing to use the Sites, you acknowledge and consent in respect of the aforementioned transfer of your Personal Data to any such Overseas Recipients on these terms as permitted by the Maitha’s Way Of Life and Erdmuthe Coninx’s privacy principles and agree not to hold Maitha’s Way Of Life and Erdmuthe Coninx liable in this regard.

    4. Links, advertisers, third party sponsors & ad-servers: Our Sites may contain links to other websites that are not covered by this Privacy Policy and where information practices may be different from ours. Users should consult the other websites' privacy policies on such third party websites before submitting any Personal Data, as we are not responsible for and have no control over Personal Data that is submitted to, or collected by, these third-party websites. On the Sites, we sometimes offer content or programmes that are sponsored by or co-branded with identified third parties (e.g. competitions or promotions). These third parties can obtain Personal Data that you voluntarily submit to them to make use of the offer. We are not responsible for the collection and use of your Personal Data by these third parties. However, you will be informed, at the point of collection of such personally identifiable information, if these third parties will obtain such information, how it will be processed and to whom it will be transferred. On our Sites, third parties may present or serve advertisements, provide us with data collection, reporting and ad response measurement, as well as assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy.

  6. How can I find out what Personal Data maitha’s Way OF Life and Erdmuthe Coninx holds about me?

    1. To see the Personal Data we have collected through this Sites that relates to you, to cancel it and/or to correct or update this Personal Data, please email us at In addition, we will always give you the opportunity to update your preferences regarding our use of your Personal Data.

    2. To protect your privacy and security we will take reasonable steps to verify your identity before granting access. If you have any additional questions about Personal Data we hold about you, please contact us.

  7. THE APP and our use of Facebook user data (where applicable)

    1. The App may access information from user’s Facebook accounts once they give us permission to do so whilst using the Facebook-related functionality of the App. Once permission is granted, the App accesses a user’s friends list and location only.

  8. Changes to this Privacy Policy

    1. From time to time, we may revise this Privacy Policy to reflect company initiatives, changes in the law or technology or changes in our practices regarding the collection and use of Personal Data. If we decide to change this Privacy Policy, the changes will be posted on the Sites so that you are always informed of the latest version.

    2. We will not use or disclose Personal Data provided to us pursuant to this Privacy Policy in ways other than the ones described above, without informing you and providing you with the opportunity to consent to such modified conditions concerning the use and disclosure of your Personal Data.

  9. Governing law

    1. The contents of this Privacy Policy shall be governed by the laws of Dubai.

    2. If any provision of this Privacy Policy is judged to be illegal, void or unenforceable due to applicable law or by order of a court of competent jurisdiction it shall be deemed deleted and the continuation in full force and effect of the remainder of the provisions will not be prejudiced unless a court of competent jurisdiction determines that the substantive purpose of this Privacy Policy is then frustrated, in which case you may contact at the address in clause 14 below in order to opt-out of the Privacy Policy.

  10. How can I contact MAitha’s Way of life and Erdmuthe Coninx?

    1. If you have any questions or comments about this Privacy Policy please feel free to contact us at Any complaints regarding the treatment of Personal Data should also be directed to the above.


    1. If you are an EU resident, you may have rights under data protection laws in relation to your personal data. These rights could include:

1. Request access to your personal data.

2. Request correction of your personal data.

3. Request erasure of your personal data.

4. Object to processing of your personal data.

5. Request restriction of processing your personal data.

6. Request transfer of your personal data.

7. Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.


    1. You have the right to:

1. Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

2. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

•If you want us to establish the data's accuracy.

•Where our use of the data is unlawful but you do not want us to erase it.

•Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

•You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

7. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.



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